Fashion Foie Gras Launches her Coach Bag!November 23, 2011
Last night I was invited along to celebrate Fashion Foie Gras ( AKA Emily Johnson) debuting her exclusive tote bag in collaboration with Coach. The cocktails were flowing, the crowd was buzzing and at last I got to meet the bag in person!
Coach is a relitively new brand in the UK having opened both its stores this year at Westfield London and then at New Bond St. As I used to live in the US, I am familiar with the brand and can totally see why this collaboratiom was a match made in heaven.
Firstly if you read Fashion Foie Gras blog as i regularly do, you'll see that her style not only matches the Coach brand, but that the bag itself is a fantastic concept for busy bloggers on the run who need all their essentials in one bag; the camera, the mobile, the ipad, the flat shoes, it's got compartments for everything!
As a blogger you are often running from one event to another and sometimes straight from work so you really need a practical bag that not only looks good but can bascially hold everything!
I think it's really clever for brands like Coach to collaborate with everyday people with everyday needs. It's all very well putting a celebrity face on a new bag but we don't have their budget or lifestyle so how can we relate to them?
If I'm going to buy a bag with a huge price tag, it needs to be an investment piece. It needs to be practical and a timeless and be able to last me years! I've met Emily quite a few times now and this bag really expresses her busy life which gives it total authenticity.
The launch party was a fun night and it was really good to see familiar faces as well as meeting a bunch of cool new bloggers! Congratulations to Emily on a great collaboration and great bag. Couldn't have happened to a nicer blogger :-)